Privacy Policy – cinema.be

1. Identity of the Data Controller

Cinema.be is a project of:

Edge.be NV
Oudesteenweg 87 Bus 3 2060 Antwerp – Belgium VAT: BE 0459 777 624

Email: info@edge.be

Phone: +32 3 808 39 62

2. What data do we collect?

Depending on how you use cinema.be, we may process the following data:

2.1 Data you provide

Email address (registration, newsletter, notifications)
Name or username (account)
Preferences (favorite movies, cinemas, watchlist)

2.2 Automatically collected data

IP address
Browser and device information
Location (based on IP or if explicitly allowed)
Usage data (pages, clicks, searches)

2.3 Derived data (profiling)

Movie preferences
Interest categories (genres, actors, cinemas)
Recommendation profile

3. Why do we use your data?

We process your data for the following purposes:

3.1 Service functionality

Display movie data and showtimes
Personalize content (e.g. "movies near you")
Manage accounts and watchlists

3.2 Service improvement

Analyze usage and behavior
Improve UX and recommendations

3.3 Communication

Send notifications (if enabled)
Send newsletters (if subscribed)

3.4 Marketing

Personalized recommendations
Remarketing via third-party platforms (e.g. Google)

4. Legal basis

We process personal data based on:

Consent (cookies, newsletters, notifications)
Contractual necessity (account features)
Legitimate interest (analytics, security, improvement)

5. Cookies and tracking

Cinema.be uses cookies and similar technologies.

Types of cookies:

Essential cookies (site functionality)
Analytical cookies (usage statistics)

Third parties (e.g. Google) may place cookies to show relevant ads.

You can manage cookies via your browser or through the cookie banner.

Cookies we use

Below is an overview of all cookies placed by Cinema.be.

Name	Provider	Purpose	Retention
locale, locale-source	Cinema.be	Remembers your language preference so the site is displayed in the correct language.	365 days
cinema_cookie_consent_v1	Cinema.be	Stores your cookie choice (local storage) so we don't ask for consent on every visit.	Until you clear or change it
_ga, _ga_*	Google Ireland Limited	Collects anonymised usage statistics via Google Analytics to help improve the site.	Up to 2 years

Withdraw or change your consent

You can update your cookie preferences at any time using the 'Cookie settings' button in the footer of every page, which reopens the consent banner. You can also delete existing cookies through your browser settings.

6. Data sharing

We do not sell your data.

We may share data with:

Hosting providers
Analytics services (e.g. Google Analytics)
Advertising platforms (e.g. Google Ads)
Technical API partners

All partners comply with GDPR.

7. Data retention

We do not keep data longer than necessary:

Account data: as long as account is active
Newsletter data: until unsubscribe
Analytics data: max. 26 months
Logs: max. 12 months

8. Security

We implement appropriate safeguards:

HTTPS encryption
Access control
Limited internal access
System monitoring

9. Your rights

You have the right to:

Access your data
Correct your data
Request deletion
Withdraw consent
Object to processing
Request data portability

10. Email communication

You can unsubscribe at any time via the link in emails.

11. Changes

Cinema.be may update this policy. The latest version is always available on the website.

12. Complaints

You can file a complaint with:

Belgian Data Protection Authority
Drukpersstraat 35 1000 Brussels
https://www.dataprotectionauthority.be